Personally, it is hard for me not to start with “let me tell you about Rotary and all the great things it does”. (In other words, focused on our organization–not what the younger recruits might be looking for).
The under 40’s do not want to be in clubs composed only of under 40’s. They see personal (AND PROFESSIONAL) value being in clubs with more experienced Rotarians and Business people. So, how about inducting a group of younger professionals at once into our multi-age clubs?
Use the internet/e-mail and other forms of electronic communication more–for all communication—and who knows what else. Let’s ask them for help.